Mexico 1970

Logo Mexico 1970


The logo and the poster are embodiments of simplicity. They both utilize simple positive and negative forms to graphically depict a football. The inline typography was clearly an extension of Lance Wyman’s 1968 Olympic identity, which has been hailed as a pinnacle of branding and wayfinding. 

Mascot • Juanito

A boy wearing Mexico's colors and a Mexican sombrero (with the words "MEXICO 70"). His name is the diminutive of "Juan", a common name in Spanish.

Mascot 1970 Juanito

Poster 1970 Mexico


The double in-line text was perhaps in homage to the 1968 Mexico City Olympics poster and its iconic concentric line work. The poster is simple and graphic, and that's all there is to it. The designers expanded the tournament's official logo and put it on pink for the poster, and it proved a very popular design.

Ball • Telstar

Adidas started to make soccer balls in 1963 but made the first official FIFA World Cup ball in 1970. This is the first ball used in the World Cup to use the Buckminster type of design. Also, the first ball with 32 black and white panels. The TELSTAR was more visible on black and white televisions (1970 FIFA World Cup Mexico™ was the first to be broadcast live on television).

1970 Telstar Ball

Song • Fútbol México 70